Marketing strategy & Content production · Antwerp · Since 2019
We build your marketing plan and run it as part of your team. When you need the ads, content or film to go with it, we make those too.
The model
Most brands buy marketing in pieces; an agency for this, a freelancer for that, a junior hire to hold it together. We do the opposite. One team owns the whole thing.
We write your full marketing plan and run it as your team. You get the senior marketer you'd struggle to hire, without adding a senior salary.
Costs less than one or two full-time hires
When the plan needs ads, content or a film, we produce it ourselves. No agency markup, and no briefing someone who has never seen your strategy.
Made by the same people who wrote the plan
Most agencies sell you the execution and improvise the strategy. We do it the other way round.
Why it works
How it runs
We get right inside your brand, your market and your numbers.
Positioning and a full-funnel plan you can start using on Monday.
We join your team and run it. Meetings, decisions, the day-to-day.
Content, ads and film, made in-house and on strategy.
Every quarter we hold the plan against the results and adjust.
The work
Made work for
Flagship film · VTM
A six-part series for VTM about Anthony Kumpen, the Belgian who won two NASCAR Whelen Euro Series titles. It follows him across three lives at once: driver, team manager, and father coaching his son through karting. Our biggest production so far, shot and cut to feel like film rather than television.
Watch on VTM→Client portfolio
The studio
Culture Crush is a small Antwerp studio, built the way marketing should be bought. The people who plan it and the people who make it are the same people, so nothing gets lost in a handover.
The strategy comes from ten years inside brands you already know. The production comes from eight years behind a camera. So the plan is one you can actually build, and the work tends to land the first time.
We started on the client side, then kept shooting because we cared about the craft. At some point the two jobs became one. Now we sell both together, which is the part most brands are missing.
The team
Ten years running marketing inside Monster Energy, Eastpak and Tomorrowland. He has managed BeNeLux and emerging markets, launched brand-new festival editions abroad, and built the plans that this studio now runs for clients.
The camera and the edit behind everything we ship. Eight years shooting festivals, sport and brand films, up to a six-part TV series for VTM. If it moves, Dieter shot it.
There are two of us at the core. When a job needs more hands, we bring in freelancers we've worked with for years, so the team grows to fit the project.
Work with us
Book a 30-minute call. We'll tell you what we'd do first, before you spend anything.